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Hey! Do you have a running online business? Or Have you planned to set up a new business? Only the best keyword can bring your business boom. Today I am going to share the best free keyword research tool for your business which may bring a real change.

However, every day the competition is growing in every business, whatever your business size is! As a result, you have to compete always with both your competitor along with the proper planning. And in this planning, the first thing is the keyword. Are you looking for the best keyword research tool online free?

Suppose you are selling a product like a smartphone. You are not only you who is selling the same product. If you target the keyword like the smartphone, your keyword is hardly going to be ranked. Always remember relevant synonym gives you the best result in Keyword Research.

So, what is the solution? It is very simple. Spend your time on keyword research more and in right way.

If you are an established business person, you may buy the best keyword tool like the Longtailpro, but if you are a fresher or a newcomer? I am sorry, if you can’t spend for buying a paid tool, what will be your outcome? Will you suffer or get an opportunity to compete?

How Keyword Research Tool Help us

Here for you, I am trying to share my favourite keyword research tool free for any niche or any business. Keep continue untill the end of this article, you will get the idea to choose the ideal keyword according to your need.

It is true that a free keyword research tool can’t be able to compete with a paid same tool. It is because most of the free keyword tool provides a suggestion, not the exact research.

So? How will you get success? It’s very easy. Work with your ideal keywords and bring success using the keyword research tools free. Remember one thing, a tool can’t beat the human’s brain.

What is Keyword Research Tool Free

Before discussing keyword research tool free, I want to clear some confusion about keyword research with a little interaction. Let’s have a look.

What is a keyword?

Keyword is the search term in any search engine like Google, Bing, Facebook, Yahoo, Amazon, etc. I have an example for you.

Suppose you want to buy an iPhone online. And you go to search engines like Google and type the key phrase “iPhone X Plus”. You will get some result there as below.

According to Digital Marketing, a keyword is a search term. So, whatever you search in any search engine like Google or Bing or any other platform, it is a keyword.

A keyword is also known as key terms. So, a keyword is very important always.

What is Keyword Research?

Keyword research is the process of identifying the most relevant keyword using various methods. It is actually the suggestion to let you identify the ideal keyword. Always remember one thing that keyword research depends on the tools’ algorithm. So, before finalizing a keyword or keyphrase, dig for more.

Now, let’s see the leading keyword research tools free for you. Remember, tools are made of algorithms, so don’t think that a particular tool is taken for granted whatever the accuracy is! You should research with maximum tools to get the best and relevant result.

The list I make according to my choice and experience. Here is a list of my favourite keyword research tools. Remember, all the tools have different algorithms, so, never trust in the results. If you are thinking only google tools for Keyword Suggestion, I shall recommend you to use the following as well.

  • Ubersuggest
  • Google Keyword Planner
  • Google Trends
  • Related Search in SERPs
  • Keywordtool.io
  • Answer the public
  • Wordtracker
  • Spyfu
  • Soovle
  • Serpstat
  • LSIGraph


You may be surprised why do I place this tool in the number one position. There are lots of tools among them this tool provides the most appropriate result of any search.

Ubersuggest overview

Ubersuggest is one of the best keyword research tools provides the most accurate result according to me. This tool belongs to one of the very famous and successful entrepreneurs Mr. Neil Patel.


Look at the picture. Like other tools it provides some basic matrics such as search volume. However, I personally like it because of it’s overview section where you will get a suggestion; how easy or hard the keyword is!

For example, your keyword is “iPhone x plus” and your country is the US. If you look at the image above, you will find the keyword idea where you get an indication of how difficult or easy your keyword is to rank in the top 20.

As per this keyword, the search volume is excellent but the search difficulty (SD) is 72, which means very competitive for easy ranking. On the other hand, another keyword like “iPhone X Plus Price” is less competitive. So, before choosing a keyword, the tool indicates the competition which is important for ranking.

Another parameter I marked in this right-hand side is the leading websites with their monthly visitor for this keyword. So, you can easily understand, who is your competitor along with monthly search. You can download your search result as CSV format for more detail.

ubersuggest competitor analysis
Ubersuggest competitor analysis

You may think that’s all from the Ubersuggest. But not right another important thing I would like to share to you. You can filter your data under the keyword tab and get your desired keyword.

Google Keyword Planner

Do you know why is google so popular? You all know that the number one search engine in this era is Google. Almost every business needed to be ranked in Google to get higher value from reputation to business. Now I am going to discuss you about Google Keyword Planner.

According to me, without Google’s Keyword Planner search, it’s just like fish without water. Let’s see.

Google Keyword planner is now known as Keywords Planner – Google Ads. To more specific, this is Google Ads Keyword Planner. Here you have to register and then sign in to get access to it. I hope you know google Adwords login or Google Ads login.

Google Keyword Planner
Google Keyword Planner tool

If you are a newcomer, you have to understand one thing that the first option “find new keywords” is for getting keyword idea with a list and the second one is for the result on a particular. Let’s have a look with this picture.

Keyword Planner

Now I am in the first option. Here I shall get the keyword ideas using such search preference like country, language, and network. Apart from this, you will get the average monthly search and competition. If you have a plan to set an ad campaign for this keyword, you will get this also here. You will get a data range there. Look at the picture below.

Now I come to the most important section of this tool. Suppose you want to work with the same keyword, you will have to focus on such things like click, impression, cost, click through rate, average cost per click and average position etc which I showcase below.

google keyword planner detail matrics
google keyword planner detail matrics

Google Trends

Google Trends is one of the most important tools for keyword research. Suppose you have chosen a keyword which seasonal, will you get benefit in every season? let me give you an example with a keyword “Christmas tree” and see what happen.

This is mainly for trending as per it’s name suggest. The advantages of this tool is you can understand the trends for your keyword. Let’s see with our keyword “iPhone x plus” and have a look at the result.

The above result is not impressive enough, Once it has high demand, right now and upcoming days the demand is downgrading. On the other hand, Samsung S9 is more demanding now in comparison with iPhone X plus. Google trends provides more relevant result according to people’s search.

Google trends parameter.
Google trends parameter.

Hope you will understand the basic search matrics. Now I shall show you another important feature which may change the game. Suppose you want to target your audience who may like your keyword. Just have a look.

Google trends subregion
Google trends subregion

The best result you can get from the trends sub-region. You can understand where both smartphone and iPhone x plus is trending. Thus, Google Trends is one of the most relevant keyword research tool all the time.

Related Search

When you search in your favorite leading search engine like Google and Bing for your keyword, you will find some related search result at the bottom of the page. Those keywords may change your journey if you pick the right keyword among them. Let’s look at the picture.

Google and Bing related keyword search.
Google and Bing related keyword search.


Keyword Tool.io is a fantastic keyword research tool. The USP of this tool is, you can choose your keyword for multiple platforms. Let me show you.

keyword tool
keyword tool

In the above tool you can choose your keyword for various platforms as I have said. Let me show you the difference of the search matrics in various platform.

Suppose you search your keyword on Google, YouTube, and Amazon. Let’s see the difference. Remember one thing that this tool is not completely free, but you can choose

keywordtool.io google search

Now check the same keyword in YouTube. Let’s see. Hope you understand the difference.

keywordtool.io youtube search

Now check the same in the leading e commerce site Amazon. Have you got the difference?

keywordtool.io amazon search

I think you can understand why is this tool important? Basically this tool gives you search preference according to platforms.

Answer The Public

How many of you search question in Google? According to a report almost 63% user search question using WH method. Now, you may ask what is “WH” method? The answerthepublic or the answer the public is one of the most famous tool in that case.

Who, what, which, where, when, why, and how are the user interaction search terms. Suppose you are looking for the feature of “iPhone X Plus”, and your search query may be like “What is iPhone X Plus specification?”

The above-said tool is the master tool for getting this kind of results. Let’s see first. According to me, the name suggests the purpose of this tool.

answer the public

You will get both free and pro in this tool. You will get keyword alphabetical at the below of the search result. It means you will get a more relevant target search result.


If you want to get your SEO and PPC keyword and their trends, the most relevant tool is Wordtracker. This tool is mainly a paid tool, but you can use its free version with some limitation. Though, you will get enough data.



Another important keyword research tool is Spyfu. This tool is a master key for identifying your competitor’s keywords using their URL simply. This tool is actually a paid tool, but you will get your identical data using the free search.



Soovle is a tremendous keyword research tool free. The interface is excellent. When you type your keyword, you will get keyword matrics in almost every platforms like Google, Yahoo, Amazon etc. Let’s see the image.


Simply type your keyword in the search box and you will get your search results.


This tool provides the most relevant result including competition, CPC, keyword difficulty and suggestive searches. According to me this is one of the most remarkable keyword research tool free for you.

LSI Graph

LSIGraph is one of the most important keyword research tool free to generate long tail keyword. I shall discuss later about longtail keyword. Just remember onething, longtail keyword is the key to success. Look at the picture below.


LSI stands for Latent Semantic Indexing. It helps you to get longtail version of any keyword. You can get an idea what to choose as your keyword. LSI Graph is one of the best keyword research tool free to generate more relevancy.

There are many tools which are good keyword research tool free to provide enough data. I am giving some lists here.

  • SpyFu
  • Jaaxy
  • KWfinder
  • Keyword Snatcher
  • Small SEO Tools Keyword Research
  • Moz Keyword Explorer
  • Bing Keyword Tool

Among so many keyword research tools free, these tools are my personal favourite.

Remember one thing that, you have to understand the need before choosing the right keyword. Now, you may ask me, how to choose the ideal keyword for your niche using the keyword research tools free.

Types of Keyword

You can understand what a keyword is actually! Right now I am going to focus the types of keyword before choosing the best one.

Here is a list for you.

  • Keywords for Websites – Try to find the best niche related keyword. For example, “Digital Marketing”
  • Meta Keyword – Let search engine like Google know what is the website all about. For example, “Importance of Digital Marketing”
  • Keyword Phrases -Get keyphrases which may indicate a need. For example, “Digital Marketing Training”
  • Ads Keywords – Identify high search low competition keyword for your Ads campaign. It is known as PPC keyword too. It is mainly for PPC. For example, “Digital Marketing Training Institute”
  • Negative Keywords – Save your money using negative keywords for your ads campaign. For example, “Free Digital Marketing Training Course.”
  • Long-tail Keywords – Take longtail version for a more accurate result. For example, “Best Digital Marketing Training Institute in India”
  • SEO Keyword – Pick the right keyword for the organic search result. For example, “Digital Marketing Strategy.”

Always remember that keyword research is neither tough nor easy, rather it is tricky. So, be careful before choosing the right keyword for your niche or business.

My Opinion

I think you know why the keyword is important for your online business. It is very true that without the right keyword, you cannot move ahead. So, I am trying to provide the most relevant keyword research tools free for your online business. If you are interested to get cheat sheet indepth keyword research you can comment below with your email id.


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